Heart of brand positioning is to discover differentiated value to the consumer…
Brand assessment and diagnostic
Any assessment of brand perf- ormance would require answers to the following questions…..
Brand repositioning
It demands a re look at the brand foundations…
touchsstone, a specialist advisory firm based in Delhi, we provide consulting services in brand development, positioning and brand performance assessment. We focus on the need of the small and medium scale sector companies in the consumer goods, services and retail sector.......
We generally kick start the process with a one day session with the top management or brand custodians of the organization, This involves discussions based on structured guidelines. It helps us to generate hypotheses, zero in on specific information.....
