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| About Us |
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First thing about us is that we are passionate about brands; we are passionate about the process of creation.
Our experience accumulated over many years, in brand building processes, functions and methods, encompasses many disciplines and categories. Through this journey we have consciously and unconsciously developed Knowledge and acumen or gut feel about brands.
This is an endeavor to channelize this cumulative experience and the passion and share this with entrepreneurs who has similar passion to create, wealth and value for others and themselves.
We are a specialist advisory firm based in Delhi, we provide consulting services in brand development, positioning and brand performance assessment. We focus on the need of the small and medium scale sector companies in the consumer goods, services and retail sector. |
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Our endeavor |
We are placed in the very critical area between business strategy and brand strategy, our focus is to create a synergy between the two by dovetailing one with the other. Our purpose is to create a differentiated value proposition congruent with business vision of the company. |
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Our belief |
Brand is the touchstone of every business; It creates, sustains and nurtures value for all the stakeholders. It is born out of entrepreneurial vision and intent and lives in the consumer’s mind.
Brand building is as much about judgment and ideas and experience and hunches as it is about structure, analysis and techniques. It’s a part science part art. It requires methodological rigor and lateral thinking abilities |
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Our vision |
We aim to create a sustainable and differentiated value proposition for the business. |
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What we do |
We cover three broad areas of brand strategy |
- Firstly we concentrate on strategic advisory, for brand development.
- Secondly we assess and diagnose of brand performance.
- Thirdly we offer strategic advisory on brand repositioning.
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| Our approach |
| Focused: |
| We concentrate on pure advisory, independent of media and communication |
| Holistic: |
| We take in to account internal capabilities, organizational strengths and weaknesses, include macro environmental factors in assessment and keep in mind business vision of the entrepreneur. Not to mention market and consumer insight |
| Synthesized: |
| We combine both left brain and right brain approach to the process. It’s synthesis of rigorous research and creative process with a dose of common sense. |
| Simple: |
We try to keep things simple, no fancy jargons and unnecessary complicated processes. We believe in practical and workable strategy. |
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| See Our view Methodology & approach |
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Experience profile |
Over 16 years of professional experience in marketing/brand building functions. VIZ. marketing research, brand communications & advertising, database/relationship marketing, and brand consulting.
Worked with renowned market research and communication/advertising, database marketing and brand consulting firms viz. MRAS- Burke, Enterprise, Clarion, RK Swamy BBDO, Draft worldwide and Icon Added Value.
Worked in number of categories e.g. Consumer goods, automotive, retail, software and media sectors.
Handled brand development and brand communication projects for various companies, from Parle products, P&G, GPI, Indian Airlines, Oracle, Microsoft, Reliance Mobile, Bausch & Lomb, ICI Paints, ACC cements, Hindustan Times and Castrol bike zone. |
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